Case Studies and Success Stories from Jazz Centrale

Jazz Centrale is the perfect partner for your business when it comes to professional entertainment. Thanks to our unique approach, you’re guaranteed professional, truly exceptional, and engaging live entertainment at your carefully planned event.

Many companies have already turned to the enthusiastic jazz professionals on our team. Thanks to our unique approach, which involves a large team of jazz professionals, we are the only agency in the Netherlands and Belgium capable of handling bookings that require multiple jazz bands at the same time or that span a longer period. This makes things easy for you, because you have just one point of contact who takes care of everything for you!

Below, you can read more about the major projects we have managed. Be inspired and see for yourself the exceptional quality of Jazz Centrale!

SONY Professional uses jazz trios from Jazz Centrale as live performers

Client: D=3 Exhibition Design
September 2013
10 jazz trios in 5 days

Every year, the International Broadcast Conference is held at the RAI. It is a massive trade show that attracts video professionals from all over the world to learn about the latest developments in studio cameras, recording, and video editing. Market leader SONY has long had one of the largest booths there, filling an entire exhibition hall. In 2013, jazz trios from Jazz Centrale provided live entertainment, allowing attendees to test SONY’s professional (and extremely expensive) cameras in realistic (concert) settings. Another major advantage of live music at the SONY booth is that the atmospheric music generates extra foot traffic to the booth.

For five days, Jazz Centrale will feature two jazz trios each day, taking turns in shifts to provide guests with an engaging atmosphere.

A standing ovation from SONY’s trade show team (about 35 people) for the musicians at the close of the show attests to the great success of the performance by the jazz professionals from Jazz Centrale.

Challenges

• Non-stop music for 5 days straight
• Two jazz trios perform each day
• We provide grand piano rentals and all other equipment

Old Amsterdam is all about the happy hour

45 bookings
, March–June 2013

The rebranding of Old Amsterdam cheese is set to take shape during a two-month campaign. To this end, Old Amsterdam is enlisting the help of the large, professional team at Jazz Centrale through the field marketing agency Veldmark B.V.
Over the course of two months, two jazz bands will perform every Friday and Saturday in two cities across the country.

A roving jazz duo from Jazz Centrale accompanies the Old Amsterdam promotion team, complete with cheese cubes, flyers, and campaign materials, visiting 10 grand cafés each evening. This way, over 200 cafés are visited in two months, where guests enjoy a cheese cube and fifteen minutes of authentic live jazz, all provided on the spot by the Jazz Centrale team!

At the same time, another jazz duo plays elsewhere in the country in theater foyers as the main show lets out. While people are still enjoying the performance, they receive an Old Amsterdam cheese cube from the promotion team and get to enjoy swinging live jazz, brought to them by Jazz Centrale.

To wrap up the campaign, 5 Facebook likers are treated to 5 fully catered drinks receptions, complete with a jazz band.

The campaign is a huge success. Jazz Centrale supplies a total of about 45 jazz bands, in various configurations and with great flexibility.

Challenges

• Two small jazz bands will perform on Fridays and Saturdays for two months
• Creative use of a roving jazz band that needs to accompany the promotion team.
• Extremely complex planning
• Involvement of a large part of the Jazz Centrale team

Despite the great complexity of this project, the Jazz Centrale team successfully contributed to Old Amsterdam’s rebranding campaign.

BEAUTÉ Prestige International -
New York-style live jazz at Narciso Rodriguez product celebrations

7 bookings in two weeks
, March 2013

In March 2013, the event boat Pure-Liner will serve as the fantastic venue for the product celebrations of the perfume brand Narciso Rodriguez.

Over the course of seven evenings spread across two weeks, the Pure-Liner will sail to major cities in Belgium and the Netherlands, where all Narciso Rodriguez perfumers can celebrate the perfume’s success.

The evenings should capture the atmosphere of New York, the Rodriguez family’s hometown. What could be more fitting than a live jazz band from Jazz Centrale featuring singer Eline?

Challenges

• Organizing a large jazz band for seven days over a two-week period, with the same jazz singer each time.
• Locations throughout the Netherlands and Belgium.
• The Jazz Centrale had to immediately establish a distinct "New York" style.
• The Jazz Centrale had to immediately establish a distinct "New York" style.

The Jazz Centrale performances went off without a hitch, much to the delight of the client, Dimitri Weber, who was responsible for the concept and execution of the events.

Nestlé Professional - A jazz duo at the trade show booth

3 consecutive days of non-stop live jazz
, March 2013

For Nestlé Professional, the food fair in Leuven is a key annual event for securing orders. At the large and beautifully decorated booth, Jazz Centrale will provide live jazz for three consecutive days with a swinging duo featuring a grand piano and double bass, while visitors and customers discuss their needs with Nestlé’s account managers. While live jazz plays all day long, the most delicious snacks are also prepared à la minute at the booth.

By implementing this concept with live jazz, a large number of additional visitors are attracted by the pleasant sounds. After all, they can be heard throughout the entire exhibition floor!

Challenges

• Live jazz will be performed for three consecutive days, throughout the entire exhibition day (9:30 a.m. – 5:00 p.m.).
• Arranging the rental of a professional grand piano
• Even when there is no live music, Jazz Centrale provides atmospheric jazz background music through the professional sound system provided.

The trade show days were a huge success for Nestlé Professional. The live jazz music was organized flawlessly by Jazz Centrale and carried out to everyone’s satisfaction.

ING Bank - Live jazz during investor masterclasses

15 bookings in two weeks
, December 2011

Over the course of two weeks, ING Bank will be hosting masterclasses for individual investors across the country. The venues will be ING branches in various cities. After attendees have participated in a comprehensive masterclass, the closing reception will feature a small jazz duo from Jazz Centrale. Each evening, Jazz Centrale will provide two jazz duos that will perform simultaneously at two different locations.

Challenges

• For two weeks, 3 days a week, back-to-back.
• Two bands performing at the same time all across the Netherlands.
• Setup must take place immediately after the presentation ends. The musicians have only 5 minutes.

Needless to say, this job was no problem at all for Jazz Centrale! Thanks to our large team, we were able to have two jazz bands play at the same time. Setup took only a few minutes, so guests could enjoy live jazz almost immediately during the reception.
By incorporating this live jazz concept, a large number of additional visitors are drawn in by the lively sounds. After all, they can be heard throughout the entire exhibition floor!